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10 Best Baby Diapers In India 2021 (For Newborn & Toddlers)The world's second largest baby diaper manufacturer has dedicated most Swedish India to almost Rs 200-cr investment next year and a half Silence Mumbai Last Updated on 24 September 2013 00:05 IST email this article Message: Recipients' E-mail: Separate type management by comma Your email: Enter the characters shown in the image. Send me a copy: ALSO READs as Procter & Gamble, Kimberly Clarke and Unicharm, key to the 4000-acre baby diaper market of Rs in India, will now have to deal with one more competitor in Swedish company SCA Hygiene. The second largest baby manufacturer in the world will finally launch its Libero brand in the country for next month in a proposal to participate in growth in one of the most promising consumer markets in the world.document.write(");googletag.cmd.push(function(){googletag.define('Pgo776239/outofpage_1x1-14des Cecilia Edebo, vice president, consumer goods, SCA Hygiene Products India, said that the company had allocated an investment of almost 200 rupees during the next year and a half, to be used in the creation of a plant in Ranjangaon, near Pune, in addition to forming a sales and marketing team and pushing its products in the country. Apart from Libero, which competes in most of the world's markets with ProG Prompers, Kimberly Clarke Huggies and Unicharm's Mamy Poko Pants, will also launch products such as Tena, which operates in the adult diaper and hygiene market, and Tempo, the world's largest consumer fabric brand. Tork, which is in the hands of sanitists and other hygiene products in the institutional segment, has been in operation in India for a few years through the import route. Edebo says that the company of 9.8 million euros (or Rs 85,000 crore) will import most of its products in the country until its plant reaches the river. "In early 2015, our manufacturing facilities should be in operation," Edebo says. The company has already appointed a managing director for its operations in India in Milind Pingle, a FMCG veteran, who has worked with Coca-Cola, Perfetti Van Melle, Godrej & Boyce and Wipro Consumer Care In a 25-year career. The company based in Mumbai, Edebo, says that it is also looking at purchases in the hygiene segments and consumer tissues in India, in an attempt to reach rivals, who have long established their presence here. At the global level, SCA has increased rapidly using procurement as a means of achieving it. In neighboring China, for example, the SCA just announced that it would make a cash offer for the control of the third largest weave manufacturer called Vinda. SCA already has 21.7 per cent participation in the Chinese company, which it acquired in 2006. To increase his diaper presence, SCA last year acquired another Chinese company called Everbeauty, a key player in space. He also acquired one of the leading fabric manufacturers in Europe called Georgia Pacific last year, which gave him access to countries in West Asia and Africa. The push towards emerging markets, Edebo explains, is part of the SCA's biggest goal of increasing its presence in these areas, which are currently not very significant contributors to the company's overall turnover. The income of the ACS comes from Europe and North America, respectively. "In the past two years, however, we have identified West Asia, Africa and India as important markets and have established a regional base in Istanbul, Turkey as part of this effort," says Edebo. India MD Pingle informs Thomas Wulkan, president of the SCA business unit for West Asia, Africa and India, who was appointed for the post in November 2011 as part of the restructuring exercise in the company. Dear reader,Business Standard has always strived to provide up-to-date information and comments on events that are of interest to you and have broader political and economic implications for the country and the world. Your breath and constant feedback on how to improve our offer have only made our determination and commitment to these ideals stronger. Even during these difficult moments that emerge from Covid-19, we remain committed to keeping it informed and updated with credible news, authoritative opinions and incisive comments on current issues. However, we have an application. 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